Akareem, Husain S.

Researcher Information

Affiliation

Graduate School of International Management Assistant Professor (Koshi)

J-Global ID

• 201901012810313785

Research Interests

• Consumer Behavior   Value Co-creation   Healthcare Marketing   Social Media Marketing   

Research Areas

• Humanities & social sciences / Business administration / Marketing

Education

• 2014/02 - 2017/12  Queensland University of Technology  School of Advertising, Marketing and Public Relations  Doctor of Philosophy (PhD)

Published Papers

• Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

  Melanie Wiese; Husain Salilul Akareem

  Journal of Marketing Management 36 (5-6) 420 - 455 2020 [Refereed]
  
• Friends with benefits: Can firms benefit from consumers’ sense of community in brand Facebook pages?

  Melanie Wiese; Husain Salilul Akareem

  European Business Review 31 (6) 947 - 969 2019 [Refereed]
  
• Determinants of education quality: what makes students’ perception different?

  Husain Salilul Akareem; Syed Shahadat Hossain

  Open Review of Educational Research 3 (1) 52 - 67 2016 [Refereed]
  
• Perception of education quality in private universities of Bangladesh: a study from students' perspective

  Husain Salilul Akareem; Syed Shahadat Hossain

  Journal of Marketing for Higher Education 22 (1) 11 - 33 2012 [Refereed]